THE DANISH WORKING
ENVIRONMENT COUNCIL

DO IT NOW - REPORT WORKPLACE ACCIDENTS

CASE

MULTIDISCIPLINARY CAMPAIGN ON REPORTING WORKPLACE ACCIDENTS

In 2018, the Danish Working Environment Authority, Danish Working Environment Council, Danish Working Environment Knowledge Centre, Labour Market Insurance and the five Industry Communities for Working Environment wanted a broad, multidisciplinary campaign aimed at encouraging behavioural change. The purpose was to get Danes to get better at reporting workplace accidents.

SOLUTION

The campaign DO IT NOW – REPORT WORKPLACE ACCIDENTS was aimed at all workers across every sector of the labour market.

In collaboration with the campaign backers, we divided the campaign into three phases where the content and messaging made up the components of a continuous narrative.

The campaign involved the Danish Working Environment Authority, Danish Working Environment Council, Danish Working Environment Knowledge Centre, Labour Market Insurance and the five Industry Communities for Working Environment.

Among other things, we produced animations, reportages, an instructional video, still images and short graphic videos within the framework of the campaign concept and a visual identity for the campaign.

The productions were so-called smart productions, which entails delivering an animation and reportage in different versions and targeting them at different channels.

Result

This approach increased the number of touch points, where the recipients encounter the campaign and the campaign backers’ message more often than normal.

Carried by personal stories with a strong, visual identity, the elements have been among the best-performing on the Facebook page of the Danish Working Environment Authority.

You can view more videos about the Working Environment Council on Vimeo.