Tretårnet

MODERN CROSS-GENERATIONAL COHABITATION

CASE

A VIBRANT VERTICAL VILLAGE

The old Elsinore Hospital sets the framework for one of the most ambitious and spectacular Danish housing projects in years, with modern cross-generational cohabitation housing.

The plans for the hospital will put Elsinore on the map when it comes to redesigning buildings for an entirely different purpose, transforming the hospital into a residential project in which the homes match the spirit of the times and meet wishes for community and new ways of living.

The vision is to solve the well-known dilemmas we face in modern times, where we easily get locked into narrow daily routines. In the upcoming Tretårnet project, you can instead get inspired by communities and experiences across generations and interests.

The residences range from student housing, family and senior residences and cohabitation housing, surrounded by large common areas with a café, rooftop garden and gym facilities set amidst unique green surroundings.

The spacious floors with high ceilings also provide new opportunities to set up non-traditional housing and common areas, where you can meet over a meal and have pleasant conversations at long tables, yoga sessions or a sports café.

The conversion project is scheduled for completion around the end of 2021.

SOLUTION

VALUE PROPOSITION, PR and VIDEO PRODUCTION

Starting from the earliest stage of the project, we have held several workshops where we developed Tretårnet’s value proposition, the overall communication strategy and all the good stories that could facilitate the telling of this unique project from start to finish.

We are also producing video content for Tretårnet’s digital channels, while also being responsible for the ongoing PR efforts aimed at specific media.

In addition, we are also providing ad hoc advisory services and communication tasks.

Our partner on this project is staerbo.communication.

RESULT

+20 MEDIA MENTIONS AND OVERWHELMING INTEREST

Over the course of the first few weeks of the project, we have already created more than 20 mentions in crucial local, regional and national media outlets, including Politiken Byrum, Helsingør Dagblad and TV2 Lorry.

Thanks to good advance publicity, an overwhelming number of participants attended the public consultation hearing in which the project was presented.

You can view more videos about Tretårnet on Vimeo.