We use our journalistic background as a starting point, finding angles for the stories to ensure the target audience finds them relevant. In collaboration with Nykredit, we identify stories that may be of interest to the readers, viewers and listeners right now. We then proceed to choose the platform, sources and structure. The content is distributed to relevant channels such as Facebook, LinkedIn or Nykredit.dk, including the special content hub for Nykredit’s asset management and investment business area: InvestorInsights.dk.
Over the past three years, it has resulted to more than 200 videos, over 120 podcasts and more streaming events across the editorial boards.