Øko - logik
ON ORGANIC PRODUCTS
MENY wanted to improve their market position in the area of organic products across all channels:
Instore, outdoor, print and online.
ØKO-LOGIK PÅ MENY'EN
(“ORGANIC LOGIC ON THE MENU”)
On the basis of a number of defined archetypes in the Danish population, we developed the concept ØKO-LOGIK PÅ MENY’EN, directing our messaging through all channels.
The archetypes were brought to life in TV and radio commercials and via Økologisterne.
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