Meny

Øko - logik
på Meny'en

CASE

PROMOTIONAL EFFORTS
ON ORGANIC PRODUCTS

MENY wanted to improve their market position in the area of organic products across all channels:
Instore, outdoor, print and online.

SOLUTION

ØKO-LOGIK PÅ MENY'EN
(“ORGANIC LOGIC ON THE MENU”)

On the basis of a number of defined archetypes in the Danish population, we developed the concept ØKO-LOGIK PÅ MENY’EN, directing our messaging through all channels.

The archetypes were brought to life in TV and radio commercials and via Økologisterne.

You can view more videos about Meny on Vimeo.